We wanted to make some custom mousepads for our local dental and orthodontic businesses. You know, see if we could make ’em smile 😉.
Using a combination of our customer database and online searches, we built a spreadsheet with contact information, web addresses and business tag lines. This data was auto-magically merged with dynamic templates we designed to create dozens of unique, personalized layouts at the click of a mouse button.
The artwork was then printed 45 at a time on our flatbed UV printer and laminated with a protective grip texture on the image side and a removable adhesive on the back.
Finally, the laminated sheets were cut down into the traditional mousepad shape on our CNC machine, packaged with other marketing pieces and hand delivered.